The Roots Fund

Created to empower BIPOC in the wine industry by providing resources and financial support, through educational scholarships, wine education, mentorship, and job placement. The Roots Fund is committed to investing in communities of color in wine to provide opportunities to those seeking a career or education in all aspects of wine.

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The Roots Fund is a nonprofit organization focused on securing a pathway for the BIPOC community in wine. Built to create financial support for education, mentorship, and job placement opportunities, The Roots Fund is “doing the work” to create inclusivity for communities of color in the wine industry. Since its foundation in 2020, the organization has raised over a half million dollars and created more than 100 scholarships that will bring years of change and equity into the wine industry.

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Our Mission

“This industry can be intimidating for women, and even more so for black women. But being a Roots Fund scholarship recipient means I have support, I have access, and I matter in this industry.  I feel more confident as I navigate and discover my contribution to the world of wine now that I have a tribe of supporters.  I look forward to doing my part and giving back to the future Roots Fund recipients so we can continue to bring diversity and inclusion to the world of wine.”

Aamira Garba, Roots Fund Scholar & LoveLee Wine Winemaker 

Inspire the Future

Get Involved

There are so many ways to join us in our work of access and inclusivity. Contribute to The Roots Fund mission by way of wine education, mentorship, and/or job placement.

Call to Action